realme Reveals Bold Three-year Strategy at MWC 2025, Launching 14 Pro Series Alongside Groundbreaking Imaging and AI Innovations

Barcelona, Spain, March 3rd, 2025 – realme, the world's fastest-growing smartphone brand, has unveiled its three-year strategic plan at MWC 2025, targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at MWC, realme has also announced the global launch of realme 14 Pro Series and unveiled the cutting-edge realme Interchangeable-lens Concept at the show.

“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”

realme will accelerate its market advancement starting in 2025, following its achievement in Q4 2024 as one of the fastest-growing smartphone brands in regions such as Spain, Italy, and Mexico[1]. The company is set to pioneer growth in over 100 markets worldwide. In the next three years, realme aims to grow its global user base to double in size and establish a strong presence in the mid-to-high-end market. 

realme achieved remarkable growth in Europe in 2024, with a 32% YoY surge in Q4 driven by strong rebounds in Western Europe. Its performance remained stable across Eastern and Central Europe, securing a consistent Top 4 market share in Europe throughout the year. The brand aims to surpass 10 million annual sales in Europe within three years. 

To achieve this strategic vision, the company has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations. 

At MWC 2025, realme has unveiled the global positioning of its three signature product lineups, each aimed at creating extraordinary tech experiences that exceed the expectations of young users worldwide. 

The GT Series, branded as the "Next-Level Performance Flagship with AI," offers peak performance, exceptional gaming experience, cutting-edge AI technology, and ultra-clear imaging, elevating user experiences to new heights. 

The Number Series, featuring “Next-gen Performance & Camera,” seamlessly combines powerful performance, outstanding imaging capabilities, and impressive design, enabling young users to excel in both everyday tasks and gaming. 

The C Series, positioned as “Better Tech for Youth,” delivers ultra-smooth and durable experiences unmatched in its price segment. 

Reaffirming its commitment as a tech popularizer, realme promises to provide the segment’s best chipset experience and massive battery across all product lines, from GT Series to Number Series and C Series. As a dedicated AI popularizer, realme will continue to lead the trend of AI integration in smartphones, driving innovation and empowering young users. Through its NEXT AI initiative, the brand focuses on providing advanced, accessible and user-friendly technologies in AI imaging, AI efficiency, and AI gaming. Over the next three years, realme plans to deliver 100 million AI-enabled smartphones globally, elevating mobile AI capabilities and inspire the next generation to explore limitless possibilities of AI.

Starting in 2025, realme is committed to become a tech brand that leads in performance, stands out in design, and truly understands young people, with multiple impactful initiatives to roll out over a three-year course. 

We are thrilled to announce that we will partner with several top gaming companies to pioneer a new era of gaming in 2025, aspiring to empower young people to be authentic and fearless warriors, driven by passion and determination. 

Joining forces with legendary titles like Mobile Legends: Bang Bang (MLBB), Free Fire, Honor of Kings (HOK), and Battlegrounds Mobile India (BGMI), these epic partnerships will feature electrifying event collaborations, bold IP co-branding, innovative technical integrations, and more, all designed to deliver a gaming experience that shatters expectations. Get ready for thrilling esports events, the launch of groundbreaking technologies, and exclusive product customizations that will ignite your spirit! 

Moreover, realme will embark on highly anticipated cross-industry collaborations with iconic IPs. Each year, we will unite with at least one iconic IP that deeply resonates with the culture and values of global youth, fostering a genuine connection that inspires and engages them. 

In 2025, realme is poised to announce exciting partnerships with leading entertainment and luxury brands, culminating in the launch of exclusive limited-edition products that embody the spirit and creativity of these collaborations, setting new standards in the industry.

At MWC 2025, realme unveiled the global launch of realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. This series aims to bring flagship features to mid-range devices, achieving breakthroughs in design, imaging, and performance. In collaboration with Valeur Designers, realme introduces the “Unique Pearl Design” to the 14 Pro Series.

Positioned as a mid-range camera flagship, the realme 14 Pro+ redefines mid-range imaging with flagship-level specs. It features a 50MP Sony IMX896 OIS main camera paired with the segment-exclusive periscope telephoto lens (1/2" Sony IMX882 sensor), enabling 120X SuperZoom for capturing distant details with DSLR-like clarity. Powered by the Qualcomm Snapdragon® 7s Gen 3 5G Platform and NEXT AI, it introduces the MagicGlow Triple Flash for studio-grade nighttime portraits, alongside AI Ultra Clarity 2.0 to sharpen blurry images. The device boasts a 6,000mAh Titan Battery with 80W fast charging, a 1.5K quad-curved bezel-less display (93.8% screen-to-body ratio), and IP69/68/66 rugged certification for underwater filming up to 1 hour.

Catering to users prioritizing portability and endurance, the realme 14 Pro combines a 7.55mm ultra-slim body with a massive 6,000mAh Titan Battery, delivering 17 hours of video playback on a single charge. It houses the MediaTek Dimensity 7300 Energy 5G Chipset, optimized for efficiency, and features 50MP Sony IMX882 OIS main camera and AI Ultra Clarity 2.0. While omitting the periscope lens, it retains the MagicGlow Triple Flash for vibrant low-light photography. The 14 Pro also features a 6.7-inch AMOLED display with 120Hz refresh rate and the same IP69/68/66 durability as the Pro+.

Complementing the 14 Pro Series, realme introduces two new products tailored to diverse user needs. 

realme 14x 5G is powered by the MediaTek Dimensity 6300 chipset and features a 5000mAh mega battery, this device redefines durability with military-grade shock resistance. Ideal for adventurers, it balances robust performance with reliability. 

realme Buds Air7 is our latest earbuds product, featuring industry-leading 52dB Active Noise Cancellation (ANC) and Hi-Res Audio Wireless certification. It can deliver 52 hours of total playback time at most. With IP55 dust and water resistance, they’re built to keep pace with dynamic lifestyles.

At MWC 2025, realme debuts its groundbreaking Interchangeable-lens Concept, a prototype that challenges the conventions of mobile photography. This visionary device features a 1-inch customized Sony sensor paired with a proprietary lens mount system, enabling users to attach DSLR lenses directly to a smartphone. With two pro-level lenses—73mm portrait and 234mm telephoto—it delivers optical clarity previously unthinkable for mobile devices, from creamy bokeh to lossless 10x zoom.

Though not yet mass-produced, this concept embodies realme's commitment to pushing boundaries. realme is exploring solutions to industry-wide challenges like sensor size limitations and digital zoom compromises by integrating modular optics with mobile tech.

Alongside the Interchangeable-Lens Concept, realme previews two cutting-edge AI imaging technologies, making photo and video editing much more effortless. AI Voice-based Retoucher allows users to edit photos with just their voice. Say, "Change the background," "Change the sky to sunset," or "Add some fireworks in the background"—and watch it happen in real-time. AI Video Eraser is another feature that can remove unwanted objects or people from videos with a single tap.

realme’s mission as a tech democratizer extends to AI. These features represent realme’s vision for AI—tools that simplify, not complicate. These technologies are currently in pre-research and development, with plans to integrate them into future devices.

All products will be available from March 3rd, 2025. Regional pricing and promotions may vary; customers are advised to check local retailers for details. For the latest updates on availability and discounts, including early bird limited-time offers, please visit the official realme website.